As the creative partner, we worked with Freelance Media Buying to build awareness for the client about their services and community involvement, as well as their 10 year anniversary.
CAMPAIGN DETAILS
Partner
Freelance Media Buying
Our Role
Creative Only
Flight Dates
Aug-Nov 2020
Tasks
Strategy
Creative Direction
Art Direction
Graphic Design
Copy Writing
Video Editing
Motion Design
Audio Production
MCE was born with the goal to fight climate change and create clean energy choices for our communities. They believe in harnessing the near limitless supply of renewable resources and turning their back on fossil fuels. They are a government agency that exists to serve the public by reducing greenhouse gas emissions, bringing renewable energy to their neighbors, and making communities more energy resilient.
10 years later, the good fight continues, and MCE is empowering even more people with more choices to do good things. As long as the sun shines. The wind blows. And the water flows. Their communities will always have a choice. All from a local provider.
It’s rewarding to know that they provide more than clean energy. They have also had a positive impact on the community’s health, environment and workforce development. And they are committed to continue to be there for them.
Now and for decades to come.
BECAUSE OF YOU
Based on the above statement, we felt that it was important to let MCE customers know that we appreciate them, and that along with the environment, they are a big part of why we do what we do. The complete opposite of investor owned utilities and video to create the campaign below.
TRANSIT CREATIVE
Due to COVID we were relegated to using stock and client provided photography which is always a challenge when you are trying to create a custom visual narrative. But, the cost savings on the production side, allowed us to extend the creative budget and ad things like custom music (written and recorded by our internal production team) to give the creative some customization after all.
AUDIO PRODUCTION
Audio creative is one of the many places MCG shines. We have in-house jingle and music writing team, as well as a professional 48 channel recording studio on premises. Having these resources in-house allowed us to create an emotionally upbeat soundtrack to deliver the MCE message in a more cost effective way.
TV/OTT/VIDEO
As mentioned before COVID and the budget severely limited out ability to create a completely custom visual experience for this medium. The client provided all the footage used along with custom motion design created by our internal team for the titles and the end slate.
